Course Content and Structure for The IBC Advanced Business Management Course

Using a blended learning approach, the IBC Advanced Business Management Course has been built to give chambers the minimum level of disruption with the maximum amount of benefit. There are four main modules to the course, which is further expanded into individual lessons and topics.

Structure of the course:

We begin with a remote meeting with all delegates to explain the course and how you can get the most out of it. We will set up study groups, giving you the opportunity to work with each other and debate topics.
You are then free to work through the course. This is mainly facilitated via eLearning and can be conducted at your own pace. We do, however, recommend putting 3 to 4 hours a week aside for the course. We are always available to provide guidance or assistance.
There will be an in-person training day at the beginning of module four. This will be held in London on the 17th October 2024.
One-to-one sessions will be set up with each delegate as a part of module four. These sessions will be planned at a time convenient to you.
Once the course has been completed, and all work submitted, it will be assessed. Your CMI certificate will then be issued.

Course Syllabus

Module	Lessons	Topics
0. Introduction to the course Remote meeting	Course discussion	Course explanation
		Expectations and how to get the most from it
		Integration with the CMI
		Study group formation
1. Business Development eLearning	1.1. Business Development	Introduction
		1.1.1. Principles of BD
		1.1.2. Psychology of buying
		1.1.3. Business development styles
		1.1.4. Customer service – the client journey
		1.1.5. Client entertaining
	1.2. Marketing	Introduction
		1.2.1. Client buying cycles
		1.2.2. Client buying shortcuts
		1.2.3. Social media and writing LinkedIn posts
		1.2.4. Chambers’ branding
		1.2.5. Planning a marketing campaign and data management
	1.3. Building Professional Networks	Introduction
		1.3.1. Basic principles, importance, and benefits
		1.3.2. Personal motivation
		1.3.3. Networking anxieties and confidence-building
		1.3.4. Tools, practicalities, and etiquette
		1.3.5. Developing your personal magnetism
	1.4. Client collaboration	Introduction
		1.4.1. How to make clients come back for more (sticky)
		1.4.2. Negotiation for business development
2. Practice Management eLearning	2.1. Practice Development Meetings	Introduction
		2.1.1. PDM Preparation and human factors to consider
		2.1.2. Business goals and expectations
		2.1.3. Setting objectives
		2.1.4. Tracking and measuring
		2.1.5. Progression and feedback
		2.1.6. Silk applications
	2.2. Managing staff within chambers	Introduction
		2.2.1. Organisational motivation
		2.2.2. Staff performance management
		2.2.3. Staff appraisals
		2.2.4. Legal requirements, compliance, and resources
	2.3 Building and presenting business plans	Introduction
		2.3.1. Writing a BD strategy for chambers
		2.3.2. Presenting to clients, members, or colleagues
3. Chambers Management eLearning	3.1. Governance	Introduction
		3.1.1. Structure and Governance
		3.1.2. Legislative and Regulatory Compliance
	3.2. Finance	Introduction
		3.2.1. Chambers’ Finance
		3.2.2. Budgeting and cashfow
		3.2.3. Funding contracts and fee collection
4. Leadership Development Classroom day	4.1. Know yourself and others around you	Introduction
		4.1.1. Leadership in the chambers’ sector
		4.1.2. Personal branding
		4.1.3. Management and leadership personality traits
		4.1.4. Relationship building
One-to-one remote via Zoom x3 sessions	4.2. Personal change management and development	Introduction
		4.2.1. Personal change management
		4.2.2. Business mentoring and coaching